Gone are the days when a blog was a couple of paragraphs of text that did everything that you thought it needed to. To get ahead of your competitors, you need to pull out all of the stops to create a truly awesome blog. You might have a much better website or a much better topic to write about in your blog than your competitors but unfortunately that still isn’t enough.
We’re going to give you some valuable insight into what makes up a great blog, based on methods used by some of the most successful bloggers in the world.
- Understand what your target audience wants to read about
Use any feedback channels that you have to tap into the mind of your audience. Analyse any social media interactions or questions that your potential blog readers have asked. Do people frequently contact you with the same types of queries? These channels should give you good clues as to what people are interested in. If you are blogging about general topics rather than promoting your own business, see what is trending or is a hot topic.
- Encourage action and interaction
Get your audience really involved, ask them for their opinions and use ‘Call to Action’s to get people to subscribe for a newsletter or to follow you on twitter and other social media.
- Keep it regular
Stats show that frequent bloggers are the most successful, so make sure you keep posting on a regular basis. If you leave long periods in between each blog then it is much harder to get a strong following.
- Check out the competition
They say to keep your friends close and your enemies closer and in this case it means reading any blogs that your competition are posting. Stay on top of what they are up to and try to keep one step ahead.
- Be strategic
It’s always good to have a plan! Set goals/targets that you can measure as you are going along. If something isn’t working, change it. Have a schedule for publishing so that you don’t miss a blog when you’re busy. Planning ahead can mean that you have scheduled topics that might be relevant at particular times of the year.
- Don’t be too text heavy
Nothing turns a reader off like a big block of unformatted text. Use formatting such as bullets, numbers, headings, bold etc. to break up the text into smaller sections that look easier to read.
- Use rich media and images to engage readers
There certainly is a lot more to creating a blog than just writing some text. Readers expect images, videos, infographics and other dynamic content to bring the blog to life. Find out more about rich media.
Remember, writing a blog should be fun but it has to achieve measurable, successful outcomes. If you’re spending hours creating a blog and yet you’re not increasing your social media followers, or seeing any lead generation then it isn’t working. Obviously, you shouldn’t expect instant success as blogging is a long-term strategy but if you’ve been blogging away for over a year and still see no benefit then you need to change your strategy or get a professional blogger to help you. Take a look at this Marketing Strategy Planning Template for some pointers.